About us

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About PRICE

  • PRICE is an independent, not-for-profit research centre, a ‘think tank’ and ‘facts tank’ engaged in building and disseminating seminal knowledge and insights about India’s Macro Consumer Economy and Citizen’s Environment, for use in formulating public policy and in shaping business strategy.

  • The core of PRICE’s work focuses on “how India, earns, spends, saves, lives, thinks, accesses public goods and amenities”.

  • PRICE is committed to generating longitudinal data that will allow for realistic projections of India’s household incomes, consumption expenditures and savings for the coming decade.

  • PRICE’s work also aims at enriching policy targeting via insights on key socio-economic, ‘state of nation’ and ‘inclusion’ indicators.

 

Our MISSION

Our Mission is to build and disseminate high quality, inter-connected, reliable and up-to-date data to capture the ground realities of Indian households. By providing insights through relevant and rigorous analysis we aim at enabling evidence-led policy formulation, regulatory response and business decisions.

 

Our GOALS

  • Undertake high scholarship macro-consumer research on a regular basis to provide an objective understanding of Indian consumers and ‘Consumer India’.

  • Encourage and enable all stakeholders (policy makers, global scholars, academicians, and regulators, market analysts and corporations) engaged in the development of public policy and business strategy , to bring greater consumer and citizen-centricity to their work.

  • Fill existing gaps so that data users can sharply focus on the new realities of India and discard old assumptions.

 

Our VALUES

  • Remain an independent not-for-profit entity with no allegiances.

  • Maintain absolute integrity by reporting truthfully and transparently.

  • Be an open source by putting data and information in the public domain as much as possible.

  • Utilise grants and fees with utmost prudence and care and maintain due diligence through independent supervision.

 

Our MOTIVATIONS 

  • Domestic consumption is a key pillar of India’s economy and a major contributor to economic growth. It is driven by households’ earning capabilities and by the spending choices they make. Yet in India we have very little household level data and insights on earning, and even though we have some on spending and savings, there is no integrated data or insightsinto how India earns, spends, saves, lives, thinks, accesses public goods and infrastructure.

  • We also have a lot of ‘single point’ average estimates usually derived from macro-economic supply-side data. However, there is a lot of heterogeneity in Indian households and an ‘average’ provides little value, especially when macro-economic data or supply-side data is used to describe and analyze India’s consumer economy or citizens’ environment.

  • The challenge, therefore, is to come up with an integrated model that factors in income data, product ownership data, demographics related information, psychographics, expenditure and savings data etc. to create a holistic, reliable and a multi-dimensional profile of today's Indian consumer at a desirable micro level. 

 

Why People Research on ICE?

Domestic consumption is a key pillar of India’s economy and a key contributor to GDP growth. It is driven by households’ situation of earning and by the spending choices that they make. Yet in India we have very little household level data and insight on earning, and even though we have some on spending and savings, but there is no integrated data on No integrated insight on HOW INDIA EARNS, SPENDS, SAVES, LIVES, THINKS, ACCESSES PUBLIC GOODS AND INFRASTRUCTURE.

We also have a lot of ‘single point’ average estimates usually derived from macro-economic supply sided data.

However there is a lot of heterogeneity in Indian households and an ‘average’ is not worth much insight, especially when macro-economic data or supply side data is used to describe and analyze India’s consumer economy or citizen environment. The challenge therefore is to come up with an integrated model that factors in income data, product ownership data, demographics related information, psychographics, expenditure and savings data etc. to create a holistic, reliable and a multi-dimensional profile of today's Indian consumer at a desirable micro level.

 

Activities of PRICE

Pan India surveys (Panel data): PRICE is committed to creating the ICE 360° data platform to capture how India earns, spends, saves, lives, accesses infrastructure and thinks about the future. It involves running representative pan-India surveys at periodic intervals. A truncated ‘mini version’ of ICE 360° has already been completed in December 2014 and the data views are available in the public domain. ICE 360° Survey 2016 is currently in the household listing phase.

 

Thin round surveys on key sectors and emerging issues: Based on a research theme (sponsored) every year, thin-round surveys will be conducted on sub-samples from the pan-India panel of households every alternate year. Specific panel surveys across stratified geographies (region, state, town class, consumer segments) are to be conducted based on needs of individual clients/industry verticals/GOI.

 

Customized projects, data integration and analytics: Selective bespoke projects are done primarily for the government (policy research), specific industry associations or large corporations to look more closely at specific aspects of the economy.

 

Collaborative research projects and exchange program: International collaboration primarily with research facilities and renowned consulting firms. Collaborators mobilise research grants with PRICE as the Indian partner and have access to our facilities, resources and time series data.

 

Policy advocacy, seminars,conferences and media interactions: The “ICE 360° Survey” provides Indian policy makers, manufacturers and distributors of goods and services with a disaggregated demand side view of consumer behaviour to enable informed business strategy development, regulatory response and policy formulation. Dissemination to be done through seminars and conferences and via extensive collaboration with leading dailies and publications.

 

Publications: Survey based reports, mass market publications, and sectoral reports are available off-the-shelf and written by industry experts using “ICE 360° Survey” as the research secretariat. Business briefs, occasional papers and periodicals are produced in-house and made available online for subscription.

 

Oversight and internal capacity

PRICE operates under oversight from its own supervisory board and technical advisory council. Members are drawn from the worlds of business, academia, policy think tanks, and various branches of the government.

PRICE houses a cross disciplinary team of 10 full time researchers and analysts, along with field managers and a very active founder team. It has a proven and validated capability to undertake and execute reliable and comprehensive pan- INDIA primary surveys (National network of recognized state research agencies) and analyse them using state of the art analytic tools.

 

Engaging with Clients

PRICE has multiple ways in which it engages with its clients – through annual membership, research grants, and by offering off-the-shelf or customised analytics and products.

 

Membership fees

We are inviting you to become one of an exclusive group of Round 1 members against a payment commitment of INR 3,000,000 per year for a period of three years. The annual payment will be required to be made in one instalment at the beginning of the financial year, in return for which patrons will get the following benefits:

  • Access to unit level data of upcoming ICE 360o 2016 Survey and all other surveys conducted till 2018, as well as access to a proprietary data mining software (Pathfinder) at a subsidised cost.

  • Free access to all publications and research papers and presentations (except those that are proprietary to sponsors of select research) resulting from this survey.

  • Access to India’s best data source and analytics capability on India’s consumer economy - to run proprietary analytics and modelling based on ICE 360° data on a subsidised fee.

  • 3 rider questions to be built into the listing or main survey questionnaire of all subsequent pan-India surveys till 2018 (for ICE 360o 2016 survey, riders can be accepted no later than February 2016) and have the option to include 3 additional rider questions for a nominal fee, provided there is synergy with what is being investigated – all analytics involving crosstab with the core segments of the survey to be provided by PRICE free of charge.

  • Invitations to all seminars, conferences, discussion forums and networking forums organised by PRICE, giving you an opportunity to share a platform with government policy makers and decision makers.

  • Branding, signage and acknowledgement in all publications, conferences and events organised by PRICE for dissemination of the ICE 360o survey findings.

  • Membership in Academic and Technical Advisory Committee of PRICE to shape research in your sector.

 

Research Grants

  1. Grants can be of three forms, viz.

    • Tied funds earmarked for executing selective bespoke projects done primarily for the government (policy research), INGOs or corporates, to look more closely at specific aspects of the economy a particular thematic or area of work identified by the patron. The proprietary outputs that will be generated will be specific to the patron's requirements but the IPR will belong to PRICE.

    • Collaboration projects funded by fellow research and academic institutions for joint research into India's consumer economy using PRICE's proprietary databases, pan-India field networks (for generating high quality primary data), and our analytics capabilities.

    • Untied funds or a non-specific grant to further the objectives of the institution and which will be utilised as part funding for upcoming surveys, developing products for open source access, and to meet overhead and manpower costs of PRICE. We are seeking research grants from select individuals and/or institutions with the highest standards of thought leadership, integrity, vision and who wish to strengthen Indian institutions of knowledge and excellence. 

  2. All grants received by PRICE are governed by very strict norms, and adhere to principles of specific accountability and progress report agreements.

 

Sale of analytics and off-the-shelf products

  • These are one time sales of survey reports (hard and soft copy) and analyses (e.g. modelling forecasting) generated by PRICE.

  • Customised requests for analytics of databases already available.

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