Rama Bijapurkar

Recognised as one of India’s most respected thought leaders on market strategy and India's Consumer Economy, she has her own consulting practice that brings market and consumer centricity to business strategy development. Rama serves/ has served as independent director on the board of several blue-chip companies including Infosys Ltd., Bharat Petroleum, Axis Bank, Godrej Consumer Products, CRISIL, ICICI Prudential Life Insurance, Mahindra and Mahindra Financial services, Titan Industries, Redington Gulf FZE etc. Along with being a member of the governing board and a visiting faculty at IIM Ahmedabad, she has authored ‘We are like that only: Understanding the Logic of Consumer India’, ‘A Never-Before World: Tracking the Evolution of Consumer India’; and ‘Customer in the Boardroom? Crafting Customer-based Business Strategy’.

Dr. Rajesh Shukla
Managing Director and CEO

He has 18 years of experience with the National Council of Applied Economic Research (NCAER). He has executed over 30 pan-India primary studies covering Household Income, Expenditure and Savings; Income Distribution and Inequality; Financial Inclusion; Education and Human Resource Utilisation, Public Understanding of Science; Demographics and Youth Readership. His distinctive publications include How India Earns, Spends & Saves, Unmasking the Real India, The Great Indian Middle Class, The Next Urban Frontier, Twenty Cities to Watch, Caste in Different Mould and others. He has worked as technical advisor to several reputed national and international institutions such as the UN Committee on Tourism Statistics, WTO, Spain; McKinsey Global Institute, Washington; Government of Sultanate of Oman; Asian Development Bank, Manila; Yale Centre for Consumer Insight and LSE, London.

Adite Benerji Pic
Adite Banerjie

Adite Banerjie is a journalist by training and has 25+ years’ experience as a writer and researcher. She has worked with leading Indian and international publications, including Business Today, The Economic Times, Appliance Magazine. She has been associated as a writer with UNICEF, NCAER, WHO projects among many others. She is also a fiction writer and has three published novels to her name.




Asha Pic
Asha Sharma
Senior Research Fellow

She has 12 years of experience working in socio-economic and health care sector, primarily on data analysis, data mining, data managing of primary data and secondary data. Prior to PRICE she has worked with United Health Group and GENPACT as a senior consultant, and as Research Assistant at NCAER for 7 years where she was extensively involved in the analytics of premier studies including The Great Indian Middle Class, India Science Report, Tourism Satellite Account, etc.


Bijay Pic
Bijay Chouhan
Head, Information Technology

He has over 15 years of experience in applying information technology to processes and systems. At PRICE he oversees information technology with wide gamut of functional areas, including infrastructure management, website management, IT policies, information security, budgets, networking, systems administration & implementation, project management across IT verticals among other areas. Prior to joining PRICE, he was overseeing information technology department at NCAER-CMCR. He also worked for several years at NCAER as an IT proessional. He also worked as consultant for database and IT for national and international organisations.


Pooja Sharma
Head, Administration and Operations

She is an MBA in HR and has over 18 years of experience in the field of administration, specialising in a wide range of industries. She currently heads the Administration and Operations at PRICE. She manages the day to day resources including financial engagements, administrative responsibilities and operational requirements to achieve results that are aligned with the organization's strategic goals. Pooja has held leadership roles across various sectors including Metallurgy, Steel and Iron ore wherein she worked for over 16 years and thus, is able to amalgamate her experience to bring forth optimal solutions for the smooth and hurdle-free operation of the organisation.


Meghashree Image
Dr. Megha Shree
Research Fellow

She is Ph.D. in Development Studies from Centre for Jawaharlal Nehru Studies, Jamia Millia Islamia, New Delhi. She was awarded UGC research fellowship during her research degrees. Her area of interest includes gender, labour market, employment and rights of workers. She has contributed several research articles across various books and journals, including Man and Development, Women's Link, Fortune Business Review and Asian Journal of Research in Social Sciences and Humanities.


Shailendra Dubey Image
Shailendra Dubey
Manager, Field Operations

He has professional experience spanning 15+ years, undertaking numerous projects related to the fields of Health and Socio-economic Development with special emphasis on the areas of economic development and demography, self-help groups, rural development, micro-finance & livelihoods promotion, food & social security, etc. Shailendra specializes in awareness generation programs, training & capacity building programs and development & implementation of project plans at the field level. He has worked with key organizations like AMS Consulting Private Limited and EHI International (Formally known EPOS Health India), both of which are involved in rendering knowledge-based services to government departments and international agencies. Shailendra presently oversees all field operations for PRICE.


Since its launch in September last year, Reliance Jio, the brand new mobile offering of the Mukesh Ambani-led behemoth Reliance Industries Ltd (RIL) has grown at a fast pace, already grabbing more than 10% of market share in the telecom sector...