What Indians think of cash transfers, PDS and Narendra Modi

 

Insights and snapshots from the ICE 360o Survey, 2016. All images are free to use for non commercial purposes with due acknowledgement. Full media article can also be downloaded in a PDF format by clicking here ACP_PDF 2_file_document

 

On November 8, Indian consumers were hit by a financial tsunami of sorts in the garb of demonetisation. The notable objective to clamp down on unaccounted cash, however, has given a liquidity jolt and initiated a massive currency crunch. Historically, demonetisation has been used only in extreme circumstances to control income, consumption and circulation of currency.