India’s growth patterns are more diverse than we conventionally acknowledge. The transformation in income, expenditure, saving and ownership patterns across geographical clusters is occurring even more rapidly than expected. This growth will not only make the Indian middle class the

Urban residents are the most educated, they have the highest incomes, and consequently, account for the highest share of savings in the country. It is obvious that India’s savings can grow only as the country’s urbanisation progresses. Given this, the

The fast changing consumerism in India over the last two decades, particularly post pandemic, has made the formidable task of understanding the changing consumer contours, where strategies that are required to be constantly fine-tuned to meet the need of the