W. Edwards Deming
Our macro-consumer insights, bring new and meaningful depth and perspectives about how India earns, spends, and saves based on India’s only integrated data source, ICE 360.
Browse below to see integrated insights on what we have learnt over the years about India’s Consumer Economy and Citizen Environment.
Fieldwork - April to November 2014: Reference period - April 2013 - March 2014
A Land of Savers
Rich vs. Poor Consumption Story is a study of extreme contrasts
Rural Development needs a Reality Check
Rural India consists of many shades
Rural India’s Depressing Demographics
Rural-Urban Continuum and the lessons for India
Sitting on a Gold Mine
Financial Inclusion only when Service Providers raise awareness
Financial Risk continues to dog Indian Households
Healthcare Spends pushing households below Poverty Line
Income Growth and Distribution
India’s Growth Story is finally seeing signs of trickle down
India’s Household Debt Burden
India’s Occupation Matrix
Pulses can restore India’s nutrition needs
Fieldwork - April to November 2016: Reference period - April 2015 - March 2016
Affluence by Geography
Income Structure of Consumer India
India and its burden of social obligations
India’s richest 20% account for 45% of income.
Indian households healthcare woes
Mode of saving
One in three households in India owns a two-wheeler
Rural Urban Income Continuum
99 percent Indian households are covered by a bank account
A rural-urban divide exists for LPG connections
Access to Public Goods
Class and Mass Sizes
Access to tap water is by district development clusters
Reach of toilet building scheme
Gas connections in “Under developed” rural
Rapid pace of rural electrification…
Remarkable pace of growth in gas connections in rural India
Sanitation has made the highest progress in all states
Tap water access by state in Rural India
Firewood usage by district development clusters (rural)
Toilets with running water is a luxury
Water access by states
Farm vs. Non-farm rural households
What Indians think of cash transfers, PDS and Narendra Modi
Are single earner families different from others
How much do Indians pay for houses
Powering Up Progress in Rural District Clusters
Risk Map: Occupation X Income Group X Consumption Weight
Urban India moving towards Universal access to Power
Household indebtedness
How Indians earn
How many Indians travel
Income Gained from Education
Income group of Household x Occupation of Chief Wage Earner
Income Growth Story Over Time
Fieldwork - January to November 2021: Reference period - April 2020 - March 2021
ICE 360 – 2021 Survey data is now ready.
Mini reports series being launched shortly. Contact us for customized reports
Annual Household income 2021 vs 2016 @ 2011-12 prices
Rural-Urban Split of each income slab 2016 vs 2021