Dr. Rajesh Shukla

Rajesh Shukla is widely known and well respected for his expertise, in Indian policy and business circles as well as amongst relevant academic researchers and research institutions and think tanks abroad. Co-founded and currently heading “People Research on India’s Consumer Economy (PRICE branded as ICE 360°) to guide public policy with facts and insights about today’s India as MANAGING DIRECTOR and CEO.

He has worked as member and expert in many high power committees Government of India, namely, Expert Committee to examine how Panchayats could be leveraged for efficient delivery of public goods and services, and Steering Group for regular review and methodological guidance for research studies under MNAREGA, Ministry of Rural Development, GOI. Also he has worked as Executive Member of Working Group NSS 65th Round, National Sample Survey Organisation, Ministry of Statistics, Government of India (2008-09). He was a Member of Working Group on Technical Education for Formulation of 11th Five Year Plan 2007-12, Ministry of Human Resources, Government of India (2007).

As the founder Director of NCAER Centre for Macro Consumer Research (NCAER-CMCR), he has promoted and facilitated leading-edge socio-economic research, including collaborative and interdisciplinary research. Having associated with NCAER for over 20 years in primary and secondary data based socio-economic studies (baseline, impact evaluation and longitudinal) and has executed over 30 national level studies covering a range of topics such as household income, expenditure and saving; Income Distribution and Inequality; Financial Inclusion; Tourism; Science and Technology; Public Understanding of Science; Indian Youth; and Energy.

He writes regularly and contributed over 300 articles in financial dailies for last two decades. He has authored 20 books, more than 36 national research reports, a number of research papers and popular articles. Some of his distinctive publications include How India Earns, Spends and Saves: Unmasking the Real India; first India Science Report; Caste in Different Mould; India Youth: Demographics and Readership; The Culture of Science: How the Public Relates Science Across the Globe; The Great Indian Middle Class and The Next Urban Frontier: Twenty Cities to Watch.

He has worked as technical advisor to several reputed national and international institutions such as United Nations Committee on Tourism Statistics, WTO, Spain; McKinsey Global Institute, Washington; Government of Sultanate of Oman; Asian Development Bank, Manila; Yale Centre for Consumer Insight, and so on. He has been engaged in compiling, integrating and analysing GESIS longitudinal datasets of European Countries. He is part of the collaborative research on ‘Construction of Global Indicators of Economic wellbeing, social, political and financial inclusion at the London School of Economics since 2002.

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