Recognised as one of India’s most respected thought leaders on market strategy and India’s Consumer Economy, she has her own consulting practice that brings market and consumer centricity to business strategy development. Rama serves/ has served as independent director on the board of several blue-chip companies including Infosys Ltd., Bharat Petroleum, Axis Bank, Godrej Consumer Products, CRISIL, ICICI Prudential Life Insurance, Mahindra and Mahindra Financial services, Titan Industries, Redington Gulf FZE etc. Along with being a member of the governing board and a visiting faculty at IIM Ahmedabad, she has authored ‘We are like that only: Understanding the Logic of Consumer India’, ‘A Never-Before World: Tracking the Evolution of Consumer India’; and ‘Customer in the Boardroom? Crafting Customer-based Business Strategy’.
